Today is Valentine’s Day. Depending upon your Facebook relationship status, you’re hopefully either in love or looking for it. Small businesses have to be too, and their very survival depends upon it.
Facebook also has a “like” button, but like isn’t nearly enough. Small businesses require love, and lots of it. Much like marriages these days, most new businesses face many challenges and long-odds if they want to survive more than a couple years. Without passion, support, and enthusiastic effort you’ll never make it.
Passion starts at the top. If you read every book and interviewed every expert on entrepreneurship, “passion” would be the word mentioned most. As a small business owner, your passion for the business drives the organization. It becomes your life, and you have to love what you’re doing in order to put everything into it that it will take to succeed. If you just like running your business, you’re going to run the other way when times get tough. You have to love it.
But your passion alone isn’t enough either. You aren’t your own customer, and businesses need customers. The more the merrier and no thriving word-of-mouth campaign has ever started with a product or service that was just okay. Give the people something they love, and they’ll be back again and again (and next time along with their family and friends). Customers that just “like” you are someone else’s customer tomorrow, like that old Ex just sticking around until something better comes along.
Today social media super-charges the impact of your customers. Instead of telling five friends over lunch, opinion can now spread to five thousand with the click of a mouse and five million with the next. If you have devoted customers that love what you do, people are going to find out and that’s how small businesses become big. Success stories like that are possible more than ever these days as technology levels the playing field. Everyone gets a free Facebook and Twitter account, and it’s up to you to do something great to grow your customer base.
So that’s the good news for your small business hopes, but what if you know a lot more about making widgets than how to tweet about them effectively or find new customers online?
There are lots of resources online if you want to learn yourself, and a lot of great people who can help. As you’ll find out, I’m passionate about small business myself and can provide the technical know-how and dedicated effort required to take advantage of today’s opportunities.
Get that big business boom for your small business budget. Right now I’m offering an introductory offer of just $20 a week. I’ll take care of your social media proficiently and you can spend more of your time on your products and services – or better yet this Valentine’s Day with that special someone. I know time and limited resources are valuable to an entrepreneur, and I hope we can work together to make your small business grow smarter.