Technically Troy

I’ve been working on some social media projects that I’m pretty excited about. When they’re done, though, how will people know? Increasingly my marketing plans point to getting more active online in making certain connections with target users and sponsors. Busy developing, my social media activity has recently slowed to  [ Read More ]

The holidays are here, and it has me thinking about two things: what I’m thankful for and time. We were expecting a second child this year, with a due date originally set for Thanksgiving. However, complications along the way changed how we’ll be celebrating the holidays now. It is quieter  [ Read More ]

Like many on Twitter, I’m a lurker. I follow a lot of social media experts and do a lot of listening to what they have to say with all their great links, but as an introvert I had been reluctant to join in the conversation. Until I made a resolution  [ Read More ]

I watched The Social Network movie again on cable this weekend. It’s so inspiring, but then I thought if it really was then I should be at my computer instead of watching it on the couch. For someone who strives to someday build tools that make a difference, and once  [ Read More ]

Today is Valentine’s Day. Depending upon your Facebook relationship status, you’re hopefully either in love or looking for it. Small businesses have to be too, and their very survival depends upon it. Facebook also has a “like” button, but like isn’t nearly enough. Small businesses require love, and lots of  [ Read More ]

If your organization has a little history and less than 2,000 likes or followers, this might be a fun way of engaging (and growing) your social media audience: celebrate those milestones all the way to 2,012 in 2012. I manage social media for an alumni association. Before I started, the  [ Read More ]

Well, the family made it through yet another Christmas. Just barely. No one really liked their gifts, but no one complained — it’s tradition. No one wanted to be there, of course, but didn’t have anywhere else to be especially. And so they just sat there, relieved it was all  [ Read More ]

I got all my Christmas shopping done early this year. Well all except the junk gifts. You know, all that assorted value-priced crap we give to those distant relatives or acquaintances we barely know. But I’m going to wait until the last minute before I hit the mall again —  [ Read More ]

I don’t know about the whole “War on Christmas”, but I seem to be fighting my own battle on the homefront this year. Have you gotten in the spirit yet? As a child, Christmas felt like everything and everywhere, didn’t it? But not just because of the presents for me.  [ Read More ]

I don’t know how 40 million users in 4 months could seem slow, but that’s always the feeling I got with Google+. I’m probably not running in the right circles, but even many social media leaders who live on Twitter were slow to jump with both feet into yet another  [ Read More ]